We’re delighted to announce the appointment of Ruchi Aggarwal as Regional Director for the UAE, Middle East and Africa, reinforcing our strategic commitment to growth across these key regions.
Commenting on the appointment, Gordon McKie, Group CEO of Cashmaster International, said:
“The UAE, Middle East & Africa region represents a tremendous opportunity for Cashmaster. While the region is advancing rapidly in digital payments, cash continues to play a major role across many sectors. Our solutions are ideally positioned to help organisations enhance accuracy and efficiency in their cash processes. Ruchi brings an exceptional blend of regional insight, commercial leadership, and strategic capability. Her experience and senior network make her ideally placed to accelerate our growth and establish a strong presence in the UAE and across the wider region.”
Ruchi joins Cashmaster with more than thirty years of global experience across technology, commercial strategy and academia. Her previous roles include senior leadership at Microsoft and her recent position as Head of a Business and Law School at a British University in Dubai. She is widely recognised for driving international growth, building markets and delivering successful commercial development programs.
In her new role, Ruchi will lead regional market entry, partner engagement, commercial expansion and brand visibility across the UAE, the Gulf and the wider Middle East and Africa. Her focus is on establishing a strong regional presence, building value driven partnerships and supporting the adoption of Cashmaster’s intelligent cash management solutions.
Sharing her perspective on the opportunity ahead, Ruchi Aggarwal, Regional Director - UAE, Middle East & Africa, commented:
“The UAE, Middle East & Africa regions are experiencing strong economic expansion while remaining fundamentally cash-intensive. This creates a significant opportunity for organisations to modernise cash handling with greater accuracy, transparency, and operational efficiency. I am delighted to lead Cashmaster’s regional strategy and to build a foundation of customer value, capability, and trusted partnerships. My focus is to position Cashmaster as the regional benchmark for intelligent, efficient, and secure cash-management technology.”
Ruchi’s appointment marks an important milestone in Cashmaster’s global expansion as we continue to strengthen our service delivery and customer support across high growth markets. We look forward to working closely with customers and partners across the region as we continue to expand our footprint and deliver world class cash management solutions.